How is this relevant to physiotherapy?
Landing pages are an entry point into your website. They're the page that everyone is finding on Google to access your website. It is impossible to have a landing page that ranks well for everything. For example, a page talking specifically about IMS will probably rank well when someone searches for IMS, especially if it is within the searcher's geographic region. Many websites have a "treatments" page that lists all of their treatments. This type of page is far too broad to rank well for any search query (unless there is no competition).
Yelp and Yellowpages type business directories have also found a place in physiotherapy. Google is also a very common business directory that clinics use. If you're registered for enough of these websites, you will probably show up on major search engines on way or another.
Physio Roots & SEO
SEO is a never-ending task. It takes time to gain ranks on search engines. Data also needs to be updated to follow best practices.
By signing up with Physio Roots, whether or not you have a free or paid account, landing pages will be created for the data attached to your clinic. For example, if you own a clinic in Northwest Calgary and perform pelvic health physiotherapy, you will show up on a landing page specific to that. By optimizing the website for search engines, users will find you for your skills and services without using the Physio Roots directly.
Your individual clinic pages are also indexable by search engines. By having a Physio Roots account, you are just increasing the chances that patients find your clinic.
Doesn't Physio Roots offer paid ads? How is it different?
This can be seen as a disadvantage to advertising with Physio Roots. But it is against the goals of the website to have paid advertisements follow people around. It is very important to Physio Roots to have users see all their options. If users are bombarded with paid ads, they don't get to see all of their options.
In the mean time, Physio Roots plans to have users indirectly use the website by having good SEO practices.
Custom SEO For Sponsors
What is it?
Physio Roots is pleased to offer custom SEO services for sponsor clinics. Within 1-week of registering a sponsored account, custom meta data is attached to your clinic to help major search engines find you. This process isn't immediate and is not guaranteed to have you #1 on Google; however, it greatly enhances your clinic's chances of showing up.
What about free accounts?
Free accounts have meta data attached to them to help search engines but follow a more general formula. The data for these clinics is automatically generated by the website and may not be perfect, but in many cases it might be enough! It takes a lot of work to customize clinics for SEO, so this is a feature for sponsors only!